With the Queen set to celebrate her Diamond Jubilee in just a few weeks, it seems that Britain has once again become patriotic beyond normal measures. For over half a century our Queen has shown ceaseless devotion to this tiny island, enduring hours of deferential small talk whilst opening hospitals and libraries and all with stoicism and grace. But it was one ‘ordinary girl’ last year that seemed to propel the Great British public into patriotic meltdown.

In the short months following the couple’s engagement, the magnitude of her influence on the public could not have been anticipated. It seemed every woman in the country was looking for ways to emulate the future queen. Dubbed the so-called “Kate Middleton Effect” by the media- almost every garment Kate wears appears to sell out in days, if not hours. And this is still the case today.

On April 26th Kate wore a blue tweed Rebecca Taylor skirt-suit. Within just 30 minutes the outfit had completely sold out online. Kate is often praised for “reinvigorating the British monarchy”, but she has also been named as one of the reasons for the sudden surge of brides to be under-going cosmetic treatments. Far beyond dressing like Kate, it seems today’s modern brides are keen to go even further to have their own fairy tale wedding, much like the Duchess.

Bridalplasty

According to a survey of 5000 brides by confetti.co.uk we are in the midst of an epidemic of pre-wedding cosmetic surgery. Blushing brides are seeing their wedding as an opportunity to fix what they don’t like about their appearance. An increasing number of women are turning to so-called Bridalplasty to enhance their looks for their big day.

In fact, out of those surveyed, 51% have opted for tooth whitening treatments and veneers to ensure their teeth sparkle like the Duchess of Cambridge’s pearly whites at her wedding to Prince William last year.

The survey also found that one in 10 women are opting for Botox in the pursuit of the ultimate wedding aesthetic.

According to Confetti wedding expert, Kate Thompson, she believes that ‘bridalplasty’ may be largely down to the vision of beauty Kate and Pippa Middleton wowed us all with last year.

‘For a great many modern brides, the wedding becomes a catalyst for those who have something that bothers them about their appearance.

But it is important that if you are looking to have non-surgical treatments before your wedding, you ensure that it is carried out by professionals. Only seek advice and treatments from fully qualified doctors. At Natura, our doctor, Dr. Xavier has helped hundreds brides enhance their appearance before their big day. Listen to our patient, Dena talk about how Natura helped her get ready for her big day.